Disney rebranding 20th Century Fox

After buying 20th Century Fox last year for seventy-one billion dollars, Disney will remove “Fox” from the name of this film division, which will be rebranded as “20th Century Studios” without the word “Fox” in its iconic logo, according to The Washington Post. Fox Searchlight, the prestige unit, will also be renamed “Searchlight Pictures,” while Twentieth Century Fox Television as well as Fox 21 Television Studios will retain “Fox” in their names for now. The maneuver comes as Disney’s attempt at distancing itself from Rupert Murdoch’s new Fox Corporation, which counts the Fox Broadcasting Network and Fox News among its assets.

Author: Hunter Goddard

A jack of all trades, Master of Arts, in multimedia content creation and marketing. I'm developing my blog site, Suspension of Disbelief, into a collection of daily short-form news posts about the industry and craft of writing as well as flash essays where I leave the world a more beautiful place than I found it, with a talent for creative nonfiction where other artists wield a paintbrush or a musical instrument instead. Here, you will find the facts of life aestheticized into the plot points of your next favorite dramatic narrative.

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