Warner Bros. signs deal with AI startup to predict film success

Film company Warner Bros. has signed a deal with Los Angeles startup Cinelytic, which utilizes machine learning to predict film success at the greenlight stage, but the artificial intelligence will assist the studio’s marketing as well as distribution decisions, according to The Verge. The software’s fantasy football algorithm allows customers to pitch a genre, budget, actors, and so forth, tweaking individual elements to see how they affect the hypothetical movie’s performance in different demographics and markets. Scientific studies, however, show that AI only regurgitates self-evident findings (such as “Scarlett Johansson is a bankable star”) which can be discovered without AI.

Author: Hunter Goddard

A jack of all trades, Master of Arts, in multimedia content creation and marketing. I'm developing my blog site, Suspension of Disbelief, into a collection of daily short-form news posts about the industry and craft of writing as well as flash essays where I leave the world a more beautiful place than I found it, with a talent for creative nonfiction where other artists wield a paintbrush or a musical instrument instead. Here, you will find the facts of life aestheticized into the plot points of your next favorite dramatic narrative.

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