Xfinity reconnects E.T. and Elliot

Lance Acord’s four-minute A Holiday Reunion (2019), a sequel to Steven Spielberg’s E.T. the Extra-Terrestrial (1982), will reunite E.T. and a now married-with-children Elliot (Henry Thomas) at theater pre-shows over the long holiday weekend, according to Deadline. The Comcast commercial, produced by their advertising agency, Goodby Silverstein & Partners, premiered as a two-minute cut during the Macy’s Thanksgiving Day Parade on NBC, before the full edit played on Syfy during their airings of E.T. the Extra-Terrestrial Thursday night. Spielberg never took creative control of the ad, but was consulted throughout the process and responded favorably to the theme of “connection.”

Author: Hunter Goddard

A jack of all trades, Master of Arts, in multimedia content creation and marketing. I'm developing my blog site, Suspension of Disbelief, into a collection of daily short-form news posts about the industry and craft of writing as well as flash essays where I leave the world a more beautiful place than I found it, with a talent for creative nonfiction where other artists wield a paintbrush or a musical instrument instead. Here, you will find the facts of life aestheticized into the plot points of your next favorite dramatic narrative.

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